Fun was had by all at the UK launch event for our Triple Cask Irish Whiskey last week. Held in Malones Irish bar in Edinburgh, the evening featured amusing games, some high-profile guests and of course, plenty of Irish whiskey and whiskey cocktails!
Three signature whiskey cocktails demonstrated the versatility of the whiskey to guests, expertly mixed by Malones bartenders. The favourite seemed to be the Apple Drop, a generous pour of Malones Irish Whiskey with sweet apple and lemonade, although it was closely rivalled by the Real Strength of Spirit or RSOS, made with ginger ale, lime and a dash of spicy tabasco. Being a classic whiskey cocktail, the Malones Old Fashioned was also a hit. Using Malones Irish Whiskey, demerara sugar and Angostura bitters along with orange bitters to brighten the cocktail. Guests were also able to sample the whiskey neat, and over ice. Safe to say, no one goes thirsty on a Malones Irish whiskey launch night.
Industry professionals travelled from as far as Dublin to be at the launch for Malones Irish Whiskey. Notably, guests from Pearse Lyons distillery, Majestic Wines and Tennent’s were in attendance.
Irish Whiskey Themed Entertainment
There was no shortage of entertainment at the launch. Live performances from Irish musicians Ray Considine and Craig Harrison and band added an energy that can only come from Irish folk music. A game of cornhole created a buzz of competition. Stakes were high as packets of Tayto crisps were up for grabs as prizes, and competitive natures came out strong as more and more whiskey cocktails were consumed! Many were intrigued by a structure made entirely of Malones Irish Whiskey bottles. The aim of the game was to toss a hoop around a bottle to win the prize underneath. Some interesting strategies were employed, and laughter mingled with the music as hoops flew over heads, under bars and in some cases disappeared completely!
Whiskey Advert Premier
The highlight of the night for many was the premier of the Malones Triple Cask Irish Whiskey advert, showing a group of friends enjoying a dram of Irish whiskey around a campfire, demonstrating our values of family, friendship and community. The launch night was a successful celebration of Malones Triple Cask Irish Whiskey, and we look forward to many more exciting events in the future.